The organization Hej Främling has helped newcomers to discover and experience the Swedish nature together with established Swedes. It is a fantastic arena for people to hang out and feel good, regardless of language and cultural barriers. One could call it integration through outdoor activities.
Through a collaboration between Polarbröd & Hej Främling, we documented their activities in order to spread the word about the initiative.
Advertising Agency: Volt
Production Company: Rough Studios