Hemglass – The Grand Experience (2014)

Hemglass – The Grand Experience is a international award winning marketing campaign. Ever since 1999, the ice cream company Hemglass have had their traditional jingle running in the streets. Childrens knows it, parents knows it and grandparents knows it. The grand experience every one gets when they hear the song of the ice cream truck closing by their doorstep. But expressing that feeling is hard, and that’s why we had to go big. In 2014, Hemglass travelled to Prag to record a new version of the traditional jingle. Together with the world’s best orchester, they wanted to create that grand experience. And we followed…

The result? With international news agencies running the campaign, it manage to not only win tons of awards, but also to create that grand experience everyone was looking for!

  • Silver Lion – Radio: Use of Music – Cannes Lions 2015
  • Bronze Lions – Radio: Retail Stores – Cannes Lions 2015
  • Finalist – Radio – Cresta Awards 2015 (TBA)
  • Finalist – Radio – New York Festivals 2015
  • Gold – Radio – Guldägget 2015
  • Diploma – Craft – Guldägget 2015
  • Shortlisted – Epica 2014
  • Winner – Resumé: Campaign of the month
  • Finalist – Commercial song of the year 2014

Advertising Agency: Volt. Shot and edited by Rough Studios.