After receiving a request to do a campaign to facilitate meetings between established and newly arrived Swedes, we traveled through Sweden to capture what’s happening in our beautiful country. It was an initiative by Öppna Dörren who want to use everyday encounter to create a platform that can make it easier for people to get into the society. Especially in to workplace.
Their goal is to match up 10 000 people over the next year to meet by example, eat a dinner, or have a “fika”.
Advertising Agency: Forsman & Bodenfors
Production Company: Rough Studios